Twin-island nation St. Kitts & Nevis launched “Enterprise Deeper,” a branding marketing campaign created to spotlight the Caribbean territory’s distinct pure surroundings whereas “introducing parts of introspective self-discovery and intention,” stated St. Kitts Tourism Authority (SKTA) officers.

The marketing campaign’s visible belongings, showcased Might 20 media premiere in New York, spotlight St. Kitts’ and Nevis’s lush pure surroundings, together with the territory’s rainforest, verdant panorama surrounding Nevis Peak, ample historic landmarks and immersive cultural experiences.


Marketing campaign visuals additionally characteristic the territory’s spacious white-sand seashores and panoramic beachfront sunsets. Scenes that includes the territory’s quite a few historic places and the 2 islands’ distinctive delicacies and cultures are additionally a part of the presentation.

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“We’re greater than a seaside vacation spot, stated Marsha Henderson, St. Kitts & Nevis minister of tourism, civil aviation. “[St. Kitts & Nevis] have experiences which are distinctive to us.” Henderson stated the marketing campaign presentation is being broadcast by way of SKTA’s web site and social media channels. The initiative can also be using tv advertisements and “numerous digital channels,” SKTA officers added.

Marketing campaign photographs embrace a number of of the territory’s signature sites and actions, together with mountaineering throughout the dormant volcanic crater of Mount Liamuiga with native guides and exploring the territory’s complicated colonial period at Brimstone Hill, a UNESCO World Heritage Web site.

Marketing campaign photographs additionally embrace guests exploring the artwork of textile design at St. Kitts’ Caribelle Batik and boarding rail excursions aboard the nation’s remaining sugar cane fields. In Nevis, vacationers can go for mountaineering and ATV excursions across the inexperienced hills surrounding 3,232- foot excessive Nevis Peak, that are dotted with the ruins of sugar-producing plantations.

Mentioned Henderson, “We see the marketing campaign launch as an funding within the tourism business, notably popping out of the Covid [pandemic]. Guests are asking for extra immersive experiences, so we really feel this launch has been well timed and exhibits our dedication.”

The marketing campaign is amongst a number of initiatives the dual-island nation has launched in 2022 to advertise journey to each islands within the territory. Officers say most vacationers go to each islands no matter the place their holidays within the territory start.

“We look ahead to the “Enterprise Deeper” marketing campaign resonating with vacationers,” stated Ellison Thompson, the St. Kitts Tourism Authority’s CEO, “as they uncover for themselves all that the vacation spot has to supply.”

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